Website and Branding for Stephanie

Stephanie Paravicini is a clinical psychologist whose work centers on building safe, trusting relationships for growth and healing.

I worked closely with her to find a logo and color scheme that reflected both her personality and her practice. We landed on a classic wordmark paired with a striped leaf mark, set in a palette drawn from nature: forest green, a bright meadow yellow-green, soft linen and touches of blue.

Those colors are meant to evoke feelings of growth and healing, and they create the down-to-earth, welcoming vibe we wanted Stephanie’s brand to communicate.

I built a type system around the logo, with Minerva Modern for headings and Freight Text Pro for body text, plus Aptos for her letterhead so it’s easy for her to use day to day. For the website, I handled the graphic design and photographed every image, including her natural-light portraits and the Napa County landscapes that give the site its local, natural character.

Home page of the Stephanie Paravicini, Psy.D. website shown on a laptop browser and a phone. A forest-green banner reads “Building safe and trusting relationships for growth and healing” above a photo of an oak tree in a spring meadow.
About page of the Stephanie Paravicini website on desktop and mobile. A smiling portrait of Stephanie in a garden sits beside her biography on a yellow-green background.
Services page of the Stephanie Paravicini website on desktop and mobile. A wildflower meadow photo carries the headline “Services rooted in connection, guided by research,” above an expandable list of services.
Forms and Fees page of the Stephanie Paravicini website on desktop and mobile. A “Begin your journey” banner over an oak meadow leads into intake information beside a portrait of Stephanie seated on a garden bench.
Brand identity for Stephanie Paravicini, Psy.D. It shows the wordmark with a striped leaf mark, type samples in Minerva Modern, Freight Text Pro and Aptos, and four color swatches: forest green, meadow yellow-green, linen and ink black.
Logo design for Stephanie Paravicini, Psy.D. on a forest-green background. It shows the full wordmark, the leaf mark striped in blues, greens and yellow-green, and the nine colors used in the logo.
Website photography for Stephanie Paravicini, Psy.D. Three natural-light portraits of Stephanie in garden settings sit above three Napa County landscapes: a vineyard below wooded hills, a close-up of wildflowers and a dirt path under an arching oak.
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