Website and Branding for Elly

Elly Grogan is a Chartered Advisor in Philanthropy who helps individual donors and foundations get more impact from their giving.

I worked closely with Elly to develop a logo and color scheme that captured her personality and the nature of her work. We wanted the brand to feel professionally elevated and natural at the same time, so we drew on imagery from the Sonoma Coast. We paired it with a palette of deep navy, teal and light blue that feels sturdy but welcoming, which fits someone trusted with her clients’ philanthropic goals.

Her logo builds “ELLY” from bold blocks of those three colors, giving the brand a confident, modern mark.

I then designed her website around the new identity, alternating navy, teal and light sections so each service area has room to breathe. I also photographed every image on the site: her portraits, set against a textured wall and a brick ledge, and the Sonoma County coastline scenes that tie the brand back to the landscape she loves.